From jumpAr 2 Passport
In response to class feedback following our pitch last week, thank you all for your contributions, here are the things we have discussed and are acting upon:
1) Change of product name from ‘jumpAr’ to ‘Passport2…guides’, as seen here above on our blog title. We brainstormed lots of new names, and came up with some great new ideas. Many of these had already been registered, but we were lucky to get one that we had talked about in a meeting several weeks ago when discussing the format of our publication.
2) Deadlines for first issue: Pinar has prepared a detailed timeline that shows a breakdown of our deadlines for different tasks and who is responsible for them. We are all aware of this information, as it was discussed during our team meeting.
3) Not planning too many issues. This advice is key, as a reality-check designed to help us focus on a step-by-step approach. In our meetings we can get carried away with enthusiasm, big ideas and expansion plans. Whilst we want to maintain our ambitions, this piece of advice will remind us to be vigilant not to bite off more than we can chew.
4) Looking at interactive ways of advertising: coupons/stamps, etc. Our marketing experts in the team are on the case.
I want a timeline!
I think some sort of magazine that provides answers and information to new students is a great idea, however, by the time you launch these students might already know most of the answers!