New ideas

During last week’s meeting, we became aware -reality check!- of the problems our product faced. We talked lots about our target audience and we all actually agreed that our audience is very small and there is not much of a market for our Kingston guide, since it’s a small town that local’s know well, and there’s not enough tourists that visit.

To give ourselves the opportunity to make the best possible business, we had to go back to the drawing board and start from scratch. We brainstormed a whole load of new ideas:

Portable mugs to get coffee without wasting paper cups

Greeting cards

Mirrored surfaces

Subscription for a daily emailed joke

Cigarette box covers

and a good few other ideas of an equally ‘seen-that-been-done’ type. The plan then was to research the ideas we were most interested in to check viability.

T-shirts with matching paraphernalia
http://typetees.threadless.com/g

Iron-on patches

gggg

Cardboard furniture
Gin made these funky mini-prototypes for stool and tables.

 

And having gone to all that trouble, we didn’t find any idea struck as much more sellable than our previous one, but we were satisfied that we were more clear of our reasons to go ahead. It re-motivated us and made us do another brainstorm of our original idea and our target audience, and we came up with a lot more ideas. You will see these in due time!